The Web is an incredible tool for authors and PR people to use in finding new book lovers to pitch books too. While one can spend thousands of hours searching for new book blogs and book reviewers – there are also free tools that are available to you and that we encourage all our authors to utilize. It’s very important that authors stay empowered in working collaboratively with their PR firm so that no opportunities are missed.
When it comes to Twitter, if you’re an author and you’re just starting out, one of the ways to find people to follow is to use the Wefollow tool. If you hit this link you can see the Wefollow books list – http://wefollow.com/twitter/books. These are twitter book reviewers, publishers and media people who write about books or work in the book industry. This is a free tool that you can use anytime to find some more book folks to follow.
If you want to find more libraries on the Web, a great resource to use is GalleyCat’s listings at this link – http://www.mediabistro.com/galleycat/best-library-people-on-twitter_b11945.
The other important thing to remember as an author on Twitter is that you use your tweets to provide strong visibility for your book. Too often authors are letting others tweet on behalf of them or focus too much on sales jargon instead of tweeting about the book and why readers would want to identify with it.
Another tip we give authors during their book signing tours is to make sure they highlight and follow the bookstores that they’re appearing at on their Twitter feed. This is a great reciprocal way to acknowledge and support the independent brick and mortar stores that are supporting authors in incredible ways.
To find bookstores that are tweeting – see this link on Wefollow – http://wefollow.com/twitter/bookstore.
If you do a book signing at a brick and mortar store – take a picture and post it out across all your social networks as part of your support for the store as well as your book. And make sure that you tweet out your date and time for signing prior to the event. Thank the bookstore via Twitter as well.
Make sure your PR agency is also keeping up with the latest tools online and offline so that you’ll have the competitive advantage! Ask them if they are open to you sending them blogs that you want them to reach out to. Ask them if they pitch to Twitter book reviewers and online blogs/sites. Ask them how often and how many, and see if you can see samples of links and posts they’ve garnered on behalf of their authors.
Above all, use the best of online and offline tools to make sure your book comes out on top!