What to Look For In a PR Agency

When looking at public relations agencies for your book, it’s intimidating if you don’t know what to look for.

After spending countless hours writing, editing and publishing your book, you want an agency that cares about your book as much as you do.

With 15 years of representing a variety of authors, Booth Media Group has some tips for authors who are making the leap into the book PR world.

Access to Your Publicist

One of the most frustrating things for clients is not being able to reach their publicist. After working so hard on your book, you want a publicist who can discuss strategy for the campaign and talk to you on a weekly basis. Access to your publicist is key when looking at PR agencies.


A good PR agency understands the important of diligent follow-ups because sometimes it takes a great deal of emails or voicemails to land the interview. It’s our job to continuously follow up with the media to ensure you’re getting the most coverage for your book.

Book PR Experience

Book PR is a whole different ball game than lifestyle, technical, entertainment, or any other type of PR. Making sure the agency has experience in the book industry is crucial for a successful campaign, as well as the peace of mind knowing your publicist is pitching the right media for your book. Targeting the media to reach your audience is crucial.

Reliable List of Contacts

PR is all about building relationships and any good PR firm should have a database of media contacts ready to be pitched. A reliable database is made of up of personal and professional connections makes the difference between getting no coverage and a story in the New York Times.


You’ve worked incredibly hard on your book and for the money you’re investing in a PR agency. When interviewing agencies, ask if it provides weekly, monthly or quarterly updates to you. Knowing what your publicist is doing for your campaign is key in building the trust every successful campaign is built upon.

Booth Media Group is a boutique public relations firm specializing in non-fiction book campaigns, online marketing strategies and publicity tours for authors and experts. Since Booth Media Group’s establishment in 1998, our publicists have created and successfully completed over 350 book campaigns. We have worked with a variety of authors including first-time and self-published authors, authors who have been published by major publishing houses, and New York Times bestselling authors.

Our expertise lies in the books with subject matters relating to business, personal finance, current events, politics, economics, leadership, relationship, family/parenting, pet, personal development, health, and cooking.

A Fresh Look at Booth Media Group

As we return from Labor Day weekend, BMG has been busy with two new recent hires: Amy Bytomski and Sarah Luken.

After a few years working as a leasing agent Amy Bytomski was inspired to pursue a career in Marketing. After graduating from California State University San Marcos with a B.S. in Business Administration with emphasis in Marketing, she came to work at Booth Media Group as a Publicist and Office Manager.

During her time in school and working as a Marketing Consultant, she perfected pitching the right message to the appropriate media. While working at BMG, she continues to build strong interpersonal relationships with media. She has had great success with working on National Campaigns and landing her clients on National TV and radio, such as Bloomberg TV, Sirius XM, Business Rockstars and more.

Sarah has combined her love for public relations and literature as one of Booth Media Group’s newest publicists and social media professionals. With a degree in Public Relations from San Diego State University and dual minors in Comparative Literature and Honors Interdisciplinary Studies, Sarah has applied her summa cum laude work ethic to Booth Media Group. She is results-driven and has enjoyed booking both traditional and digital media for her clients.

With her previous experience working with the American Red Cross, Salvation Army, San Diego County Library and much more, Sarah brings varied social media experience to her clients. Her favorite social networking sites are Facebook, Twitter, Instagram, LinkedIn and WordPress, but she’s always on the lookout for new networks.

Raised in Southern California, Jessica Muto attended Liberty University in Virginia, earning a degree in communications and literature. She is a small business owner with her husband and also serves on the board of trustees for a public charter school. In each of these roles she has used social media to spread awareness, to educate, and to advance ideas and organizations. At Booth Media she is the social media coordinator, using Facebook, Twitter, LinkedIn, as well as blogs and newsletters to promote our authors’ new books, visions, and goals to the world.

Long-time Senior Publicist and Assistant to the President Julia Wouk left Booth Media Group in early June. After nine years at BMG, Julia decided to take time off and go on a road trip across the United States with her new husband. Last time we talked with Julia she had just returned from her road trip after 60 days over 15 thousand miles. We wish Julia the best in the future endeavors and value her time at Booth Media Group!

As BMG continues to grow and expand, we thank you for being loyal readers and clients.

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