What Exactly Does a PR Firm Do? Part Two

BMGThanks for reading our blog and for your continued interest in what a PR firm does.

In today’s blog we’ll be chatting about a vital part of any PR agency: social media.

It’s estimated 74 percent of all internet users are on social media, with users aged 18-49 almost exclusively on social media. With numbers like that, it’s vital for any brand or author to be active on social media.

While social media is important, it’s even more important to know what you’re doing online. With the constant changes in social media, like Facebook’s algorithm change, it’s important to have a savvy social media coordinator at the PR firm.

Someone who constantly monitors what’s going on in the wide and far-reaching web and how to adapt the latest changes to work for your book or brand is a must have at any PR firm.

A good PR firm will have someone in charge of social media. While that can mean a variety of different tasks the general job description includes:

  • Creating relevant social media platforms for the client or brand
  • Strategizing, creating and posting content to the social media platforms daily
  • Consistently monitoring social media engagement, followers, likes, shares
  • Commenting on relevant news or cultural events

At Booth Media we have a qualified social media coordinator who not only understands social media, but is pretty good at getting results, too.

Just one example of our skilled social media coordinator is our social media work with New York Times bestselling author and long-time client, John Perkins. As of October 10, 2015, his Facebook page has over 41K likes and has 18.8K followers on Twitter, a significant increase since we took over his social media.

If we still haven’t convinced you, give us a call and we’ll explain the full value of social media for any author and why our authors are so successful.

What exactly does a PR Firm Do? Part One

BMG (3)You’ve spent the past months, years and possibly even decades writing your book. Now that you have a published work that is basically part of the family tree, you want to get serious about people reading your book – besides your immediate family, of course.

Here’s where we step in. As a boutique public relations firm, Booth Media Group
specializes in attaining media coverage of your book so readers who are interested in your genre learn about and purchase your book.

There are a multitude of PR firms that focus in just about anything you can imagine from fitness to entertainment to dog toys. As an author you’ll want a PR firm that works with books since it will have connections to media who are interested in the book industry and your story.

Getting back to the main point – what exactly does a PR firm do? It’s a question that has so many answers we’ve split it into three blog posts. Today we’re focusing on the most basic part of a PR agency: media relations.

The boiled down answer is we use our connections and knowledge of the media to get coverage and exposure of your book.
It seems simple, right?

Just like writing a book seems simple, it isn’t. That’s why you need a PR firm that specializes in the book industry and can get you the media coverage you deserve.
We are so committed to making sure you get the best PR firm for your book that we dedicated an entire blog post to what you should ask and look for in a quality PR firm.

At Booth Media Group we spend countless hours writing, pitching, researching and following up with the media to maximize the coverage of your book. In fact the first few hours of any publicists day at BMG is spent booking interviews and interacting with the media. Through our pleasantly persistent publicists and tailoring what media we pitch for each book, we have built strong media contacts who continuously book with our authors.

As a PR firm that specializes in the book industry, we know what works and what doesn’t. It also helps that we’ve been in the business for over 19 years, developing strong relationships with the media who respect us and how we work.

Check back next week as we talk about the essential sidekick to any PR agency: social media.