The Holidays: A Magical Time

from your friends at Booth Media Group The holidays are a special time. We reconnect with those who are most special to us, sometimes for the first time all year. We go out of our way to think about others, especially family and close friends, instead of ourselves, picking out gifts they will enjoy, letting them know we’re thinking about them. We give more, receive gracefully, and generally practice good will to those around us.

We seem to forget all the nastiness, the road rage, the gossip, the family bickering, and the differences that we allowed to divide us from our fellow human beings during the rest of the year.
Imagine if it was ALWAYS the holidays, in our hearts? Would you be happier? Would you make others happier? Would you give more and take less? Would you make a difference?

Why wait until this time of year to create a little holiday magic?

This is a time of year when faith, hope, and meaning are emphasized in our daily lives. These things add depth to our experiences and a brightness to our activities that we miss during the other 11 months. Imagine finding new joy and new hope throughout the year by consciously making every day special.

In a world full of horrible news reported 24/7, incessant focus on what separates us from each other, and a barrage of negativity in social media and elsewhere, we can each be a small ray of sunshine and a beacon of hope – and by joining those small ray of lights together we can cast a bright light far and wide.

Stay tuned for the next part in this series: Action Steps for 2016

What Exactly Does a PR Firm Do? Part Three


We’re finally here! We’re ending our three-part series about what a PR firm does with book tours.

Book tours are one of those things that, if you decide to pursue, should be handled by a PR agency. Pitching, following up, and booking interviews can be stressful and time consuming – so let a trained professional do it!

Deciding to embark on a book tour is like deciding to take a road trip across America. It’s not impossible by any means, but some planning and a map are highly recommended. Think of a PR agency as your road map and a trained guide all in one. We’re here to make sure you have a professionally planned and successful book tour.

When deciding on a book tour you should have a reason for traveling to specific cities. Having a conference, event or connection to the cities you’re touring in will give you the best media coverage.

At Booth Media Group we have booked hundreds of book tours so trust us when we say it takes dedication to have a successful campaign. When looking into a book tour, you must keep in mind that it is a full-time commitment for the duration of the tour. A good PR firm will start planning for a book tour at least 3-4 months in advance.

To make your book tour successful, besides hiring a PR firm, you should have a reason for touring in a city. If you’re going to Chicago, New York and Austin, you have to have a compelling reason for the media in each city to talk with you and learn about your book.

The hook for the media can be anything from having a conference in the city, having your book celebration or commenting on the anniversary of a major historical event, or even having a party at a restaurant in the city.

These local events will interest the media, who will then also talk with you about your over all message. It’s also very valuable to have friends in each tour city who can come to your events – and bring THEIR friends! With events, who you know can be very helpful, and there is really is strength in numbers. The media are more likely to be interested in you, and the venues are more likely to help promote you, if you can bring more warm bodies with you.

As crazy as a book tour might sound (and feel,) having a dedicated PR firm behind you (and before you) will help things go smoothly. They can even be fun!