Pitching the Way They Like It: Creative Pitching for Radio

Need to get your client on radio? Have you pitched and followed up 17 times by email and phone calls? What do your pitches look like? Are they boring and wordy? Do you say the same thing every single time?

In this fast paced world of social media and multiple pathways of communication with all kind of people, our pitches need to be fast paced, versatile, and exciting.
Whether you’re pitching via Twitter, sending a good old fashioned email, or leaving a voicemail, your message needs to be crystal clear, interesting, direct, and straight to the point. These kinds of pitches are going to get you more results.

Knowing how your contact likes to be pitched is important, but pitching them something they’ll want to read is even more important. It doesn’t matter what your subject matter is – whether it’s a niche topic or breaking news – what matters is how you deliver the news.

A good subject or headline will get them interested. Using a bullet pointed list to clearly layout the 3-5 main points will immediately let them know what you’re pitching and what you want them to do about it. This straight-to-the-point, crystal clear style of pitching applies to any topic or theme and will help your client’s message be seen and heard by those who can get it heard on the airwaves.

Once you have a clear message and an engaging style, you can use the power of multiple platforms to get through to your producer or host. Send an email, follow up with a phone call, then try a quick contact through Twitter or Facebook. Don’t be pushy or annoying, just be available through any avenue that person uses to get pitches. Just like in marketing, you need to be talking where your audience is listening and pitching in the way they like to be pitched.

The moral of our story is that the successful publicist must write pitches that will get results and then must get those pitches out in various ways. Our publicists have not only perfected these principles, but continue the follow up with pleasant persistence until we get an answer. Patience, positivity, and hard work pay off.

Summer is here

Summer is Here

For many, summer is a time of relaxation. Teachers and students are off for a few precious weeks. Office workers and entrepreneurs often take a vacation around this season. It’s a time of travel, different schedules, camps, late nights, and naps (sometimes.)

But the summer can be so much more. On a personal level, this is a time for intentionally working on activities and goals you may feel too busy for the rest of the year. You can begin that great America novel, learn to juggle, go surfing, or take a screenwriting class.

This is a good time to start building healthier habits, whether exercising more, spending more time outside and away from your computer and phone, or learning a healthier style of cooking. The longer hours of sunlight give us extra energy and the feeling that now there finally IS time for that long-put-off project.

Many people create a Summer Bucket List with ideas big and small. Joining a group of people like a running group, a book club, or a writer’s group, can help jump start these new activities.

In PR, the summer is a good time to invoke a little boost of sunshine and spark in your campaigns. Seasonal summer topics like vacation, sports, sun protection, going to college, and holidays are easily connected to many other topics for pitches and features. It’s a great time of year for seeing what the trends in books are for the Fall and Winter seasons, cleaning up your desk, updating your database, finding new connections at events, learning new things coming up next for the industry, and checking in on your ongoing campaigns.

At Booth, we spend the summer getting checking in on our goals and getting excited again what’s ahead in the fall, a big season for publishing. We spend some time learning new things happening in the industry, new shows and publications to pitch. The summer is a great time to bring new ideas and technology into your PR process.

Summer is here; what will you do with it?