Being an author isn’t easy. Attaching your name to a piece of writing that is open to public criticism takes courage. Experienced writers who have developed thicker skin might say that it gets easier over time, but for new writers, the idea of publishing can be daunting. Here at Booth Media Group, we have helped guide many authors in different points of their career. Which is why we wanted to share a few tips for any new writers who are looking to successfully launch their first book.
To begin, take plenty of time to identify your audience. While your marketing strategy is made up of a variety of components, you should focus your attention on who will make up your readership initially. It is much easier than you might think to leave out individuals who can make up an influential portion of your audience. We suggest using brainstorming activities created by leading marketing professionals that are at your disposal online. For instance, set a timer for 10-15 minutes and write down as many of the five W’s (who, what, etc.) of the individuals who you believe are your target readership.
Remember, being a successful author takes time, and there will be setbacks along the way. Do not be discouraged; taking what you’ve learned from your mistakes will help you in the long run. Take time to invest in your brand. One way to do this is by setting aside a few hours every week to develop engaging content to be posted on your brand’s website and social media accounts. Don’t know where you’ll find the time do write social media content as well as your book? No need to fret; we can help with that, too!
We’re confident that these tips will lead to early successes. Make sure to check out our Facebook Page for other tips and motivational advice posted weekly.