There’s nothing quite like feeling of holding a book in your hand: its weight, the crispness of each page; its smell. Growing up, trips to the local library and bookstore were constant. Venturing out in public to get your hands on the latest series was routine. However, since the introduction of e-books, the way we read has changed.
E-books offer consumers a variety of benefits which is evidence of their success. This includes the convenience of transportation and accessibility virtually everywhere via tablet or smartphone. Consumers latched onto the ease immediately. According to New York Time reports, from 2008-2010, e-book sales skyrocket up to 1,260 percent. The affordance of e-books allows readers more than one option how to consume literature. This, and our society’s fascination with personalized technology drives the popularity of e-books.
For literary publishers and book publicists, the topic of e-books is perhaps uncomfortable. Even though there is no indication that the production of traditional books will stop soon, the idea that it could happen is daunting. Let’s not forget there was a point in time not too long ago when printed books were once coveted objects. For purists such as ourselves here at Booth Media Group, we can only hope that other avid readers will yearn for the unparalleled feeling of sticking your nose in the pages of a traditional book.
Whether you prefer a printed book or e-book, publicity can help regardless of format to increase media exposure. As book publicists, we cannot stress enough the importance of using an experienced, results-driven public relations agency to manage a personalized campaign for your brand. For new or self-published authors, the positioning gained in your field as an expert is invaluable. Electronic or not, public relations offer a variety of opportunities to market your book.