Booth Media Group Public Relations
Book Marketing

PR Consulting and training

From Book Marketing Update, by editor John Kremer,
    "Peg also trains people on the ins and outs of doing effective PR. Her one-on-one full-day training sessions teach people how to make and keep good contacts in the media, how to structure day-to-day activities and how to develop the qualities you need as a publicist. This service is especially valuable for companies who don't have the time to train their new publicists themselves. While many publicists have used 1001 Ways to Market Your Books as a training tool for new staffers, Peg's hands-on training can get people up to speed in a very short time."
Materials & topics to be covered include:
  • Launching a media campaign
  • Contents of an effective media kit
  • Book Tours and Timeliness
  • The Pitch, The Hooks, The Message
  • Pitching National TV Talk Shows vs. Print and Radio
  • Organization — A Day in The Life of a Publicist
  • and much more!
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