Pitching the Way They Like It: Creative Pitching for Radio

Need to get your client on radio? Have you pitched and followed up 17 times by email and phone calls? What do your pitches look like? Are they boring and wordy? Do you say the same thing every single time?

In this fast paced world of social media and multiple pathways of communication with all kind of people, our pitches need to be fast paced, versatile, and exciting.
Whether you’re pitching via Twitter, sending a good old fashioned email, or leaving a voicemail, your message needs to be crystal clear, interesting, direct, and straight to the point. These kinds of pitches are going to get you more results.

Knowing how your contact likes to be pitched is important, but pitching them something they’ll want to read is even more important. It doesn’t matter what your subject matter is – whether it’s a niche topic or breaking news – what matters is how you deliver the news.

A good subject or headline will get them interested. Using a bullet pointed list to clearly layout the 3-5 main points will immediately let them know what you’re pitching and what you want them to do about it. This straight-to-the-point, crystal clear style of pitching applies to any topic or theme and will help your client’s message be seen and heard by those who can get it heard on the airwaves.

Once you have a clear message and an engaging style, you can use the power of multiple platforms to get through to your producer or host. Send an email, follow up with a phone call, then try a quick contact through Twitter or Facebook. Don’t be pushy or annoying, just be available through any avenue that person uses to get pitches. Just like in marketing, you need to be talking where your audience is listening and pitching in the way they like to be pitched.

The moral of our story is that the successful publicist must write pitches that will get results and then must get those pitches out in various ways. Our publicists have not only perfected these principles, but continue the follow up with pleasant persistence until we get an answer. Patience, positivity, and hard work pay off.

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