Pros and cons of a radio campaign

by Booth Media Group

We’ve talked a lot about book tours as one of the time honored traditions of publishing a book. Part of what makes a book tour successful are radio spots talking about the event in each area. Being heard on the radio talking about your book and area of expertise, is a huge factor in people not only hearing about you, but caring about you – and your book.

Why do you want to be on radio?

The most important reason to be on radio is to tap into the influence of the hosts who have a dedicated following. Whether the audience is small and fierce or large and sprawling, loyal listeners tend to follow the advice of their favorite voice on the air waves, and if that voice tells them to buy your book or go to your website you can bet most of them will.

Your publicist works very hard to find radio shows that really fit your book or topic, and these shows may range widely depending on how versatile you can be. These radio shows will ideally have large local or regional audiences, or even national audiences. If they can be heard online either live or as podcasts, they have the potential to reach much farther.

In order to gain the interest and commitment of the radio producers and hosts who have the power to give you air time, your publicist must understand your work and the connections to current news and stories so that he or she can quickly communicate why you are a great fit for an interview. You can help this process along greatly by providing useful comments and insight into events and stories in the news, even if your book is about something different. For example, the author of a book about the scandals of a past president can provide interesting perspective on current scandals and therefore join in the conversation in today’s news. For other tips on how to sell your book in an interview, check out our blog.

Long story short, a radio campaign can get your name in the ears of a large number of people you could not otherwise reach. Pros include being able to do interviews from almost anywhere (as long as you have a landline) and not having to get dressed up. Also, these interviews are often archived online where they can be accessed, found, and the links sent by anyone. Cons include sometimes having to get up very early in the morning to accommodate time zone differences, sometimes speaking to small audiences, and not being able to talk with your hands (come on, we all do it!)

If you aren’t already considering a radio campaign for your new book or endeavor, talk to your publicist today to see if it would be a good fit.

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