What Exactly Does a PR Firm Do? Part Three

BMG

We’re finally here! We’re ending our three-part series about what a PR firm does with book tours.

Book tours are one of those things that, if you decide to pursue, should be handled by a PR agency. Pitching, following up, and booking interviews can be stressful and time consuming – so let a trained professional do it!

Deciding to embark on a book tour is like deciding to take a road trip across America. It’s not impossible by any means, but some planning and a map are highly recommended. Think of a PR agency as your road map and a trained guide all in one. We’re here to make sure you have a professionally planned and successful book tour.

When deciding on a book tour you should have a reason for traveling to specific cities. Having a conference, event or connection to the cities you’re touring in will give you the best media coverage.

At Booth Media Group we have booked hundreds of book tours so trust us when we say it takes dedication to have a successful campaign. When looking into a book tour, you must keep in mind that it is a full-time commitment for the duration of the tour. A good PR firm will start planning for a book tour at least 3-4 months in advance.

To make your book tour successful, besides hiring a PR firm, you should have a reason for touring in a city. If you’re going to Chicago, New York and Austin, you have to have a compelling reason for the media in each city to talk with you and learn about your book.

The hook for the media can be anything from having a conference in the city, having your book celebration or commenting on the anniversary of a major historical event, or even having a party at a restaurant in the city.

These local events will interest the media, who will then also talk with you about your over all message. It’s also very valuable to have friends in each tour city who can come to your events – and bring THEIR friends! With events, who you know can be very helpful, and there is really is strength in numbers. The media are more likely to be interested in you, and the venues are more likely to help promote you, if you can bring more warm bodies with you.

As crazy as a book tour might sound (and feel,) having a dedicated PR firm behind you (and before you) will help things go smoothly. They can even be fun!

What exactly does a PR Firm Do? Part One

BMG (3)You’ve spent the past months, years and possibly even decades writing your book. Now that you have a published work that is basically part of the family tree, you want to get serious about people reading your book – besides your immediate family, of course.

Here’s where we step in. As a boutique public relations firm, Booth Media Group
specializes in attaining media coverage of your book so readers who are interested in your genre learn about and purchase your book.

There are a multitude of PR firms that focus in just about anything you can imagine from fitness to entertainment to dog toys. As an author you’ll want a PR firm that works with books since it will have connections to media who are interested in the book industry and your story.

Getting back to the main point – what exactly does a PR firm do? It’s a question that has so many answers we’ve split it into three blog posts. Today we’re focusing on the most basic part of a PR agency: media relations.

The boiled down answer is we use our connections and knowledge of the media to get coverage and exposure of your book.
It seems simple, right?

Just like writing a book seems simple, it isn’t. That’s why you need a PR firm that specializes in the book industry and can get you the media coverage you deserve.
We are so committed to making sure you get the best PR firm for your book that we dedicated an entire blog post to what you should ask and look for in a quality PR firm.

At Booth Media Group we spend countless hours writing, pitching, researching and following up with the media to maximize the coverage of your book. In fact the first few hours of any publicists day at BMG is spent booking interviews and interacting with the media. Through our pleasantly persistent publicists and tailoring what media we pitch for each book, we have built strong media contacts who continuously book with our authors.

As a PR firm that specializes in the book industry, we know what works and what doesn’t. It also helps that we’ve been in the business for over 19 years, developing strong relationships with the media who respect us and how we work.

Check back next week as we talk about the essential sidekick to any PR agency: social media.

Why Even NYTimes Bestselling Authors Blog About News As It’s Happening and How You Can Too!

By Peg Booth

It’s very important in these days of 24/7 news stories that an author stand ready and able at any given time to speak as an expert on a breaking news story in his or her area of expertise.

A good publicist should be constantly pitching you to news media and their associated producers. Pitching you means not just trying to get them to feature your book (in fact, if that’s all they’re doing for you – then you might want to encourage them to do more); the best pitching really involves making immediate and exciting connections between you and your expertise and anything going on in the news in the moment.

If you don’t have a PR firm representing you, keep in mind that you do have the power of the Web and your keyboard. You can actively track the news with Google alerts – www.google.com/alerts , and those are delivered right to your inbox. These days, there are many apps and sites that track mentions of you in social media, as well. If you have a blog, then you can immediately post a response to a certain news story and help set yourself up as an expert. Make sure you link to the original story in your post. You can also forward those to your publicist and make sure she’s pitching to that journalist.

Working in collaboration with your PR firm will bring you even better results. For instance, if you’re a novelist and your book was a thinly veiled expose’ on how the big department stores were failing (as one of our clients’ books did) and you’ve done your research, then you could speak on some of the bigger economic challenges the department stores are facing because of the online shopping surge in the past ten years.

If you think as an author that you shouldn’t have to be working this hard to promote yourself and your book if you already have a PR firm – think again!

Even New York Times bestselling book authors like our client John Perkins – http://www.johnperkins.org , pro-actively responds to breaking news on an almost daily basis through his Twitter – @economic_hitman and his Facebook page. When these posts are created, we use links to them in pitching John to news media offline and online.

Keep in mind that no matter what, you have the opportunity to be an expert in your field! Timing can be everything, so keep an eye on the news.

Here are 3 tips for taking your media savvy to the next level:

1. Make yourself known to reporters in your home region – email them to let them know about your expertise and let them know you would be happy to be called upon if there was an urgent breaking story that pertains to your expertise and/or topics in your book.

2. Follow the news through Google alerts and use Twitter as another form of gathering daily news. Follow and then look through the Breaking news on Twitter – http://twitter.com/BREAKINGNEWS and use it to keep on top of the latest news.

3. Rejuvenate your media pitches and areas of expertise constantly. Get the latest statistics on your topics! For instance, did you know that in 2014, just under 70% of Americans get their news through online sources instead of print? Statistics aid in keeping your expertise at the top of your game!

Here’s to your ongoing media success!!