What Exactly Does a PR Firm Do? Part Two

BMGThanks for reading our blog and for your continued interest in what a PR firm does.

In today’s blog we’ll be chatting about a vital part of any PR agency: social media.

It’s estimated 74 percent of all internet users are on social media, with users aged 18-49 almost exclusively on social media. With numbers like that, it’s vital for any brand or author to be active on social media.

While social media is important, it’s even more important to know what you’re doing online. With the constant changes in social media, like Facebook’s algorithm change, it’s important to have a savvy social media coordinator at the PR firm.

Someone who constantly monitors what’s going on in the wide and far-reaching web and how to adapt the latest changes to work for your book or brand is a must have at any PR firm.

A good PR firm will have someone in charge of social media. While that can mean a variety of different tasks the general job description includes:

  • Creating relevant social media platforms for the client or brand
  • Strategizing, creating and posting content to the social media platforms daily
  • Consistently monitoring social media engagement, followers, likes, shares
  • Commenting on relevant news or cultural events

At Booth Media we have a qualified social media coordinator who not only understands social media, but is pretty good at getting results, too.

Just one example of our skilled social media coordinator is our social media work with New York Times bestselling author and long-time client, John Perkins. As of October 10, 2015, his Facebook page has over 41K likes and has 18.8K followers on Twitter, a significant increase since we took over his social media.

If we still haven’t convinced you, give us a call and we’ll explain the full value of social media for any author and why our authors are so successful.

Why Even NYTimes Bestselling Authors Blog About News As It’s Happening and How You Can Too!

By Peg Booth

It’s very important in these days of 24/7 news stories that an author stand ready and able at any given time to speak as an expert on a breaking news story in his or her area of expertise.

A good publicist should be constantly pitching you to news media and their associated producers. Pitching you means not just trying to get them to feature your book (in fact, if that’s all they’re doing for you – then you might want to encourage them to do more); the best pitching really involves making immediate and exciting connections between you and your expertise and anything going on in the news in the moment.

If you don’t have a PR firm representing you, keep in mind that you do have the power of the Web and your keyboard. You can actively track the news with Google alerts – www.google.com/alerts , and those are delivered right to your inbox. These days, there are many apps and sites that track mentions of you in social media, as well. If you have a blog, then you can immediately post a response to a certain news story and help set yourself up as an expert. Make sure you link to the original story in your post. You can also forward those to your publicist and make sure she’s pitching to that journalist.

Working in collaboration with your PR firm will bring you even better results. For instance, if you’re a novelist and your book was a thinly veiled expose’ on how the big department stores were failing (as one of our clients’ books did) and you’ve done your research, then you could speak on some of the bigger economic challenges the department stores are facing because of the online shopping surge in the past ten years.

If you think as an author that you shouldn’t have to be working this hard to promote yourself and your book if you already have a PR firm – think again!

Even New York Times bestselling book authors like our client John Perkins – http://www.johnperkins.org , pro-actively responds to breaking news on an almost daily basis through his Twitter – @economic_hitman and his Facebook page. When these posts are created, we use links to them in pitching John to news media offline and online.

Keep in mind that no matter what, you have the opportunity to be an expert in your field! Timing can be everything, so keep an eye on the news.

Here are 3 tips for taking your media savvy to the next level:

1. Make yourself known to reporters in your home region – email them to let them know about your expertise and let them know you would be happy to be called upon if there was an urgent breaking story that pertains to your expertise and/or topics in your book.

2. Follow the news through Google alerts and use Twitter as another form of gathering daily news. Follow and then look through the Breaking news on Twitter – http://twitter.com/BREAKINGNEWS and use it to keep on top of the latest news.

3. Rejuvenate your media pitches and areas of expertise constantly. Get the latest statistics on your topics! For instance, did you know that in 2014, just under 70% of Americans get their news through online sources instead of print? Statistics aid in keeping your expertise at the top of your game!

Here’s to your ongoing media success!!

6 Tips for Successful Media Interviews

By Peg Booth

No matter whether you’re on your first media interview or you feel you’re a seasoned professional, there are always good tips to remember when being interviewed, and these six are a few of our favorites.

Simply being able to complete a media interview is not the only goal. With practice you can also become a powerful spokesperson for your book and your thought leadership in your professional field.

Here are six tips to ensure you’re doing the best interviews possible. Whether television or radio – you’ll hit it out of the park every time!

Tip #1: Focus – Treat every media interview as an opportunity to speak directly to your target audience. It’s good to understand the audience base of the radio or TV show, but always keep your focus on who your target is within that audience.

Tip #2: Facts – Always have some statistics that can underline your topic. For instance, if you’re speaking on Obamacare, the situation in Crimea, or “Conscious Uncoupling,” then make sure you not only have sound bites from your book but also from the latest news about the event or subject.

Tip #3: Flexibility and Preparation – Often interviewers will ask a question that is off topic from your subject but will still relate to news of the day. One of the things you can do in order to give yourself a bit more time to answer this type of question is to say, “That’s a really good question..,” and then pause for a moment. Thinking on your feet is incredibly important and valuable in live radio shows.

Tip #4: K.I.S.S. “Keep It Simple, Stupid” – Less is more, and simple is better! Make sure when you’re being interviewed that you keep a lively tone and that you create space for back and forth dialogue. Answer in 1 or 2 sentences, not long paragraphs. Don’t sound too sound-bite rehearsed. Keep it conversational.

Tip #5: Takeaways – Make sure you have some words and phrases that specifically identify you and your brand or your book. These help differentiate you from other interviewees and provide great quotable soundbites that the media will repeat. Tell the media and the audience what you want them to remember!

Tip #6: Bridges – Be ready to bridge back to your topic no matter what kind of question the media throws at you. Have a little set of phrases ready to go, such as:
• “Before I answer that, let me point out…”
• “That question ties in with another point I’d like to make…”
• “…but what is most important is…”
• “…but what I’d really like to point out is…”

BONUS TIP: Media love to repeat great words or new terms – think of a term like “gamechanger” and how it was used over and over during the presidential election. See what terms you can come up with for your specific topic that are new and catchy.

Finally, to have success always know what you want to accomplish during the interview and have your 2-3 talking points ready. Be confident! You are the expert, after all.