Glad you asked.
After months of writing and rewriting, of working with an editor, of pouring one’s self into a book, it can be understandable that the very last thing an author wants to do is write more. Especially when that more is for a platform or marketplace they feel might be a waste of time.
It’s a common misconception that once the book is written, it is done. But in order for an author to truly reach their audience on a much larger scale, the book needs to be placed in the hands of their fans. In order to do this, standing out in the constant noise of digital media is key. And it’s easier to stand out when you have something to stand ON: content.
Before a book is finished, it is wise to begin creating the buzz online. This can be done through a thoughtfully designed website that features you as an author and the book itself as a coming attraction. Generating this kind of interest grows more the closer you get to the book’s release date. Along with the website itself, having a strong blog that consistently shares information about the author, the origin of the story, locations found in the story, and other bite-sized details will be good in keeping the potential readership interested. A website can even give the author an idea about how well the book will be received by offering things like pre-order options.
A strong blog will also generate a great deal of content that can be shared across social media, something that should go without mentioning when it comes to the promotion and buzz that an author generates. These blogs also allow your PR campaign to showcase what’s coming: everybody wins!
Of course, an author who has just written a book might not be interested managing all of the day-to-day activities of their book promotion. This is why hiring a good social, web, and marketing firm such as Booth Media Group is essential in creating that ever-important web presence for the book.
Having a book is one thing. Marketing the right way to gain the necessary traction is another and can make all the difference in your overall success as a published author. It can be a journey to becoming a household name or seeing your book on the big screen, but it all starts with content.