By Peg Booth
In this competitive book arena, both online and offline, it’s still very important to empower your book’s visibility with PR outreach. The good news is that every book has a reader; in fact, with the Web’s reach, many books are finding new readers daily even if they’ve been out for awhile. But it’s not enough to coast along with your book’s profile on Amazon and do nothing, not if you want to increase book sales. This is where PR comes in.
There are a few things that you can and should do to give your book every chance for success. Every author needs to have a website or a blogsite so that readers can easily find you and find out more about your book. We can’t stress enough how important it is to be visible in the online world. Having a Facebook page, a Twitter profile, even a Google+ presence can dramatically help people get to know you and your book. People are now searching for experts and authors on Facebook almost as often as they are on Google. As Facebook continues empowering its search capabilities, that number will continue to grow. Having a clean, professional looking website for people who find you on social media can be the difference between making a fan, and getting nothing.
The power of the Internet is that online you also have the book bloggers to reach out to for good PR and reviews. Whether you use a full-service media agency or plan your own blogging campaign, the book bloggers are important and should be respected as any other offline media person. As we look at print publications slowly moving more and more of their editorial content online, you might have the best of both worlds with hybrid reviews that are featured online and offline all in one.
Keeping your book at the forefront of the current news and happenings will give you additional and empowering ways to highlight your book and your ideas. Always look for the news hook as you make your way toward success, and keep your PR firm in the loop with your ideas. After all, you’re the expert on your book; your ideas are what your audience wants to hear.
In PR there is a saying, “Pitch new and often.” What that really means is that you always want to find new ways of pitching ideas and you want to continue to pitch no matter how many “no’s” you might receive.
In the midst of pitching your book as many different ways as you and your PR professional can come up with, it is vital to maintain a fresh, vibrant online presence through your website and your social media profiles.
So even if your book is months past its publication date, by using all of these tools, you and your PR team can improve visibility and sales. It’s never too late.