What Exactly Does a PR Firm Do? Part Two

BMGThanks for reading our blog and for your continued interest in what a PR firm does.

In today’s blog we’ll be chatting about a vital part of any PR agency: social media.

It’s estimated 74 percent of all internet users are on social media, with users aged 18-49 almost exclusively on social media. With numbers like that, it’s vital for any brand or author to be active on social media.

While social media is important, it’s even more important to know what you’re doing online. With the constant changes in social media, like Facebook’s algorithm change, it’s important to have a savvy social media coordinator at the PR firm.

Someone who constantly monitors what’s going on in the wide and far-reaching web and how to adapt the latest changes to work for your book or brand is a must have at any PR firm.

A good PR firm will have someone in charge of social media. While that can mean a variety of different tasks the general job description includes:

  • Creating relevant social media platforms for the client or brand
  • Strategizing, creating and posting content to the social media platforms daily
  • Consistently monitoring social media engagement, followers, likes, shares
  • Commenting on relevant news or cultural events

At Booth Media we have a qualified social media coordinator who not only understands social media, but is pretty good at getting results, too.

Just one example of our skilled social media coordinator is our social media work with New York Times bestselling author and long-time client, John Perkins. As of October 10, 2015, his Facebook page has over 41K likes and has 18.8K followers on Twitter, a significant increase since we took over his social media.

If we still haven’t convinced you, give us a call and we’ll explain the full value of social media for any author and why our authors are so successful.

What exactly does a PR Firm Do? Part One

BMG (3)You’ve spent the past months, years and possibly even decades writing your book. Now that you have a published work that is basically part of the family tree, you want to get serious about people reading your book – besides your immediate family, of course.

Here’s where we step in. As a boutique public relations firm, Booth Media Group
specializes in attaining media coverage of your book so readers who are interested in your genre learn about and purchase your book.

There are a multitude of PR firms that focus in just about anything you can imagine from fitness to entertainment to dog toys. As an author you’ll want a PR firm that works with books since it will have connections to media who are interested in the book industry and your story.

Getting back to the main point – what exactly does a PR firm do? It’s a question that has so many answers we’ve split it into three blog posts. Today we’re focusing on the most basic part of a PR agency: media relations.

The boiled down answer is we use our connections and knowledge of the media to get coverage and exposure of your book.
It seems simple, right?

Just like writing a book seems simple, it isn’t. That’s why you need a PR firm that specializes in the book industry and can get you the media coverage you deserve.
We are so committed to making sure you get the best PR firm for your book that we dedicated an entire blog post to what you should ask and look for in a quality PR firm.

At Booth Media Group we spend countless hours writing, pitching, researching and following up with the media to maximize the coverage of your book. In fact the first few hours of any publicists day at BMG is spent booking interviews and interacting with the media. Through our pleasantly persistent publicists and tailoring what media we pitch for each book, we have built strong media contacts who continuously book with our authors.

As a PR firm that specializes in the book industry, we know what works and what doesn’t. It also helps that we’ve been in the business for over 19 years, developing strong relationships with the media who respect us and how we work.

Check back next week as we talk about the essential sidekick to any PR agency: social media.

What to Look For In a PR Agency

When looking at public relations agencies for your book, it’s intimidating if you don’t know what to look for.

After spending countless hours writing, editing and publishing your book, you want an agency that cares about your book as much as you do.

With 15 years of representing a variety of authors, Booth Media Group has some tips for authors who are making the leap into the book PR world.

Access to Your Publicist

One of the most frustrating things for clients is not being able to reach their publicist. After working so hard on your book, you want a publicist who can discuss strategy for the campaign and talk to you on a weekly basis. Access to your publicist is key when looking at PR agencies.

Diligence

A good PR agency understands the important of diligent follow-ups because sometimes it takes a great deal of emails or voicemails to land the interview. It’s our job to continuously follow up with the media to ensure you’re getting the most coverage for your book.

Book PR Experience

Book PR is a whole different ball game than lifestyle, technical, entertainment, or any other type of PR. Making sure the agency has experience in the book industry is crucial for a successful campaign, as well as the peace of mind knowing your publicist is pitching the right media for your book. Targeting the media to reach your audience is crucial.

Reliable List of Contacts

PR is all about building relationships and any good PR firm should have a database of media contacts ready to be pitched. A reliable database is made of up of personal and professional connections makes the difference between getting no coverage and a story in the New York Times.

Transparency

You’ve worked incredibly hard on your book and for the money you’re investing in a PR agency. When interviewing agencies, ask if it provides weekly, monthly or quarterly updates to you. Knowing what your publicist is doing for your campaign is key in building the trust every successful campaign is built upon.

Booth Media Group is a boutique public relations firm specializing in non-fiction book campaigns, online marketing strategies and publicity tours for authors and experts. Since Booth Media Group’s establishment in 1998, our publicists have created and successfully completed over 350 book campaigns. We have worked with a variety of authors including first-time and self-published authors, authors who have been published by major publishing houses, and New York Times bestselling authors.

Our expertise lies in the books with subject matters relating to business, personal finance, current events, politics, economics, leadership, relationship, family/parenting, pet, personal development, health, and cooking.

A Fresh Look at Booth Media Group

As we return from Labor Day weekend, BMG has been busy with two new recent hires: Amy Bytomski and Sarah Luken.

After a few years working as a leasing agent Amy Bytomski was inspired to pursue a career in Marketing. After graduating from California State University San Marcos with a B.S. in Business Administration with emphasis in Marketing, she came to work at Booth Media Group as a Publicist and Office Manager.

During her time in school and working as a Marketing Consultant, she perfected pitching the right message to the appropriate media. While working at BMG, she continues to build strong interpersonal relationships with media. She has had great success with working on National Campaigns and landing her clients on National TV and radio, such as Bloomberg TV, Sirius XM, Business Rockstars and more.

Sarah has combined her love for public relations and literature as one of Booth Media Group’s newest publicists and social media professionals. With a degree in Public Relations from San Diego State University and dual minors in Comparative Literature and Honors Interdisciplinary Studies, Sarah has applied her summa cum laude work ethic to Booth Media Group. She is results-driven and has enjoyed booking both traditional and digital media for her clients.

With her previous experience working with the American Red Cross, Salvation Army, San Diego County Library and much more, Sarah brings varied social media experience to her clients. Her favorite social networking sites are Facebook, Twitter, Instagram, LinkedIn and WordPress, but she’s always on the lookout for new networks.

Raised in Southern California, Jessica Muto attended Liberty University in Virginia, earning a degree in communications and literature. She is a small business owner with her husband and also serves on the board of trustees for a public charter school. In each of these roles she has used social media to spread awareness, to educate, and to advance ideas and organizations. At Booth Media she is the social media coordinator, using Facebook, Twitter, LinkedIn, as well as blogs and newsletters to promote our authors’ new books, visions, and goals to the world.

Long-time Senior Publicist and Assistant to the President Julia Wouk left Booth Media Group in early June. After nine years at BMG, Julia decided to take time off and go on a road trip across the United States with her new husband. Last time we talked with Julia she had just returned from her road trip after 60 days over 15 thousand miles. We wish Julia the best in the future endeavors and value her time at Booth Media Group!

As BMG continues to grow and expand, we thank you for being loyal readers and clients.

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