What Exactly Does a PR Firm Do? Part Two

BMGThanks for reading our blog and for your continued interest in what a PR firm does.

In today’s blog we’ll be chatting about a vital part of any PR agency: social media.

It’s estimated 74 percent of all internet users are on social media, with users aged 18-49 almost exclusively on social media. With numbers like that, it’s vital for any brand or author to be active on social media.

While social media is important, it’s even more important to know what you’re doing online. With the constant changes in social media, like Facebook’s algorithm change, it’s important to have a savvy social media coordinator at the PR firm.

Someone who constantly monitors what’s going on in the wide and far-reaching web and how to adapt the latest changes to work for your book or brand is a must have at any PR firm.

A good PR firm will have someone in charge of social media. While that can mean a variety of different tasks the general job description includes:

  • Creating relevant social media platforms for the client or brand
  • Strategizing, creating and posting content to the social media platforms daily
  • Consistently monitoring social media engagement, followers, likes, shares
  • Commenting on relevant news or cultural events

At Booth Media we have a qualified social media coordinator who not only understands social media, but is pretty good at getting results, too.

Just one example of our skilled social media coordinator is our social media work with New York Times bestselling author and long-time client, John Perkins. As of October 10, 2015, his Facebook page has over 41K likes and has 18.8K followers on Twitter, a significant increase since we took over his social media.

If we still haven’t convinced you, give us a call and we’ll explain the full value of social media for any author and why our authors are so successful.