5 timeless truths about PR

By Booth Media Group

1. We’re all human. That’s right – you’re a person, and the people on the other end of the email or phone are people, too. So, talk to them like people. Put some dang personality into your pitches and your follow up messages. Think you’re tired of leaving the same voicemail 100 times? Try listening to it over and over. It’s ok to be a little spicy (professionally speaking, of course.)

2. Grammar matters. Typos display a lack of care. Do you like getting emails from strangers rife with dropped words and misplaced modifiers? Probably not. Double check your spelling!

3. Let your yes be yes and your no be no. If you say you’ll call back at 1:09 pm PST, then do it. Make a note, set an alarm, tie a whole ball of yarn around your finger. Follow through on your word. And if they say, “Thanks for the pitch, but no thanks,” don’t argue – respectfully accept this professional rejection and leave the bridge to that producer solidly in place for the next client.

4. Your listeners can hear the smile in your voice. But the reverse is also true: you can hear the smile (or lack thereof) in their voice, so be ready to adjust your pitch as needed to match the mood of the person on the other end. Are they sounding stressed right now? Offer to call back later. Do they sound like they want to chat a bit? Throw in some small talk – see point 1: you’re both humans!

5. Do for others what you would want done for you. So you need interviews and bookings for your clients, and that is why you’re calling and following up with the media. But what do they need? Be aware and alert of what your contacts are looking for – if you are genuinely helpful in providing good stories, guests, and information, you move from being an annoying fly buzzing around their voicemail to a valued friend or respected resource. And in this business, friends and valuable resources matter.