What to Look For In a PR Agency

When looking at public relations agencies for your book, it’s intimidating if you don’t know what to look for.

After spending countless hours writing, editing and publishing your book, you want an agency that cares about your book as much as you do.

With 15 years of representing a variety of authors, Booth Media Group has some tips for authors who are making the leap into the book PR world.

Access to Your Publicist

One of the most frustrating things for clients is not being able to reach their publicist. After working so hard on your book, you want a publicist who can discuss strategy for the campaign and talk to you on a weekly basis. Access to your publicist is key when looking at PR agencies.


A good PR agency understands the important of diligent follow-ups because sometimes it takes a great deal of emails or voicemails to land the interview. It’s our job to continuously follow up with the media to ensure you’re getting the most coverage for your book.

Book PR Experience

Book PR is a whole different ball game than lifestyle, technical, entertainment, or any other type of PR. Making sure the agency has experience in the book industry is crucial for a successful campaign, as well as the peace of mind knowing your publicist is pitching the right media for your book. Targeting the media to reach your audience is crucial.

Reliable List of Contacts

PR is all about building relationships and any good PR firm should have a database of media contacts ready to be pitched. A reliable database is made of up of personal and professional connections makes the difference between getting no coverage and a story in the New York Times.


You’ve worked incredibly hard on your book and for the money you’re investing in a PR agency. When interviewing agencies, ask if it provides weekly, monthly or quarterly updates to you. Knowing what your publicist is doing for your campaign is key in building the trust every successful campaign is built upon.

Booth Media Group is a boutique public relations firm specializing in non-fiction book campaigns, online marketing strategies and publicity tours for authors and experts. Since Booth Media Group’s establishment in 1998, our publicists have created and successfully completed over 350 book campaigns. We have worked with a variety of authors including first-time and self-published authors, authors who have been published by major publishing houses, and New York Times bestselling authors.

Our expertise lies in the books with subject matters relating to business, personal finance, current events, politics, economics, leadership, relationship, family/parenting, pet, personal development, health, and cooking.

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